HEURUEH /hoo-roo/ noun

Colorful, effortless, and cruelty-free brand launched 2015.
derivative: French heureux (translation: happy)
“Wearing Heurueh will empower you, make you more confident and happy.”

Each season’s collection reflects a positive affirmation symbolized through irony of the current social climate.  We design pieces that celebrate diverse multi-faceted lifestyles through the use of cruelty-free materials.

All products are fur-free and made in the transparency of audited factories. Our strength in developing faux fur provides an ethical and accessible alternative to traditional genuine fur clothing.