About Us

Heurueh is a colorful, modern brand inspired by the diverse neighborhoods, streets, and people of New York City. The brand curates a wardrobe for the effortlessly chic and androgynous urbanite. Heurueh was created to break out of the basic, to bridge the gap between colorful style and cruelty-free, ethical fashion (No more oatmeal and paper bag inspired styles). 

At the core of every collection is a new take on the classic moto jacket and oversized coat. The signature sunny lime and black logo speaks to the light-hearted take on moody subjects of each collection's theme. Color, texture, and ease of wear are taken into consideration to bring you bold and nonchalant looks.

All products are fur free.